Let’s say you’re hungry and you want to go out to eat with your significant other. However, you’re tired of all your usual spots, and you decide that you want to try something new. Now some people are bold and will try a new spot without checking it out. You are not that type of person. You go online and check out a few restaurants’ reviews to make sure you know what you’re getting into.
Reviews can significantly affect a business’s traffic and reputation. A few bad reviews can have a crushing effect on people’s perception of a place. This is why many business owners will encourage their customers to leave positive reviews to improve their overall online reputation. If you are a business owner who wants a strong online reputation to bring more people in the door, here are a few things to keep in mind:
Provide an Incentive for Customers to Leave a Positive Review: 90% of people will read online reviews before they make a decision on whether or not to eat at a restaurant or purchase a business’s services. Less than ten percent of people will write reviews. It might not seem fair, but the majority of happy customers will not leave a review. But if a customer feels angry about their treatment at a place, you can rest assured that he or she will leave a review. Motivate happy customers to leave a positive review by providing some sort of an incentive, like half off their next bill.
Maintain Active Communication with Those Who Leave Reviews: The one good thing about reviews is that you, the business owner, do have the ability to respond to a review – whether it’s negative or positive. Every time someone leaves a review be sure to respond to it. If someone had a good experience, thank them and tell them that you hope that they come back. If the review was not so good, give the person your apologies, explain the situation, and express your hope that you can rectify the problem.
Use Professional Online Reputation Services: Did you know that there are professional companies out there that can target potential customers and point them in the direction of positive reviews about your business? Wickfire is one of the most well-known of these companies. Wickfire has helped thousands of merchants improve their online reputation. If you want a leg-up in improving your online reputation, Wickfire may be able to help.